Ten minutes.
Every day.
A new episode every day,
small films from around the world.
Curated, not served.
The site goes live soon.
Follow us on Instagram to know when.
FREE · NO ALGORITHM · NO INTERRUPTIONS
TODAY'S PROGRAMME — A SAMPLE
- 1984 · APPLE
- LAMP · IKEA
- THE MAN YOUR MAN COULD SMELL LIKE · OLD SPICE
- PUPPY LOVE · BUDWEISER
- COG · HONDA
- GORILLA · CADBURY
- UNSUNG HERO · THAI LIFE
- SURFER · GUINNESS
- DREAM CRAZY · NIKE
- MAN ON THE MOON · JOHN LEWIS
- HOLIDAYS ARE COMING · COCA-COLA
- THE FORCE · VOLKSWAGEN
- 1984 · APPLE
- LAMP · IKEA
- THE MAN YOUR MAN COULD SMELL LIKE · OLD SPICE
- PUPPY LOVE · BUDWEISER
- COG · HONDA
- GORILLA · CADBURY
- UNSUNG HERO · THAI LIFE
- SURFER · GUINNESS
- DREAM CRAZY · NIKE
- MAN ON THE MOON · JOHN LEWIS
- HOLIDAYS ARE COMING · COCA-COLA
- THE FORCE · VOLKSWAGEN
Every day at 00:01, your local time, a new episode goes live. Ten minutes. Six to nine films, with two seconds of black between each one.
Watch it once, or watch it again. Join halfway and you'll still see every film. When the day ends, so does the episode. Tomorrow there's a new one.
Apple's 1984. A John Lewis Christmas. Thai Life Insurance. Honda's Cog. Films you'd watch again on purpose, together in one show.
WHERE THE IDEA COMES FROM
From 1957 to 1977, Italian television had Carosello: ten minutes every evening of sketches, animation and small films, some by directors who would later win Oscars. Twenty million people watched. Italians still say “dopo Carosello, a letto”: after Carosello, to bed. 10min starts from the same idea. Ten minutes a day, worth watching on purpose.
ITALY · 1957–1977